Anuradha Mandal

Career Coach

XAT 2022

Necessary Insight for XAT Entrance Examination 2022

Xavier Aptitude Test (XAT) is a national level entrance examination conducted by Xavier Labor Relations Institute (XLRI) for admission to MBA/PGDM program. Xavier School of Management (XLRI-XSM or XLRI) is a private Catholic business school run by the Society of Jesuits in Jamshedpur, Jharkhand. It was founded in 1949 and got the name Xavier Labor Relations Institute (XLRI) in 1955.

 

 

XLRI offers two years MBA flagship programs like Postgraduate Diploma in Business Management (PGDBM), Postgraduate Diploma in Human Resource management (PGDHRM), General Management Program (GMP), Doctoral Level Fellowship Program (FPM) and other short term management development program.

 

 

Apart from XLRI, XAMI members and other 800 B-School accepts the XAT score for admissions to their postgraduate management program.

 

 

List of XAMI Members:

 

Institute Name

Location

Website

Loyola Institute of Business Administration Chennai www.liba.edu
St. Francis Institute of Management and Research (SFIMR) Mumbai www.sfimar.org
St. Joseph’s Institute of Management Bangalore www.sjim.edu.in
St. Aloysius Institute of Management and Information Technology Mangalore www.staloysics.ac.in
Xavier Business School (XBS) Kolkata www.sxuk.edu.in
St. Xavier University Kolkata www.sxuk.edu.in
Xavier Institute of Development Action and Sciences (XIDAS) Jabalpur www.xidas.in
Xavier Institute of Management & Entrepreneurship Bangalore www.xime.org
Xavier Institute of Management & Research Mumbai www.ximr.ac.in
Xavier Institute of Management, Xavier University Bhubaneswar www.xub.edu.in
Xavier Institute of Social Science Ranchi www.xiss.ac.in
XLRI Xavier School of Management Jamshedpur www.xlri.ac.in

 

Highlights of XAT Exam

Features Details
Exam Name Xavier Aptitude Test (XAT)
Conducting Body Xavier Labor Relations Institute (XLRI), Jamshedpur
Exam Level National
Exam Frequency Once a year
Exam Mode Online
Exam Duration 3 hours
Exam Sections 4
Exam Pattern MCQ Format
Exam Language English
Exam Fees Rs. 1700
Courses Offered MBA/PGDM
Number of B-School accepting score 800+ B-Schools
Number of Registration 1 Lakh
Official Website https://www.xlri.ac.in/

 

CAT EXAM -PROPOSED MONTH

Event Tentative Month
CAT Notification August
CAT Admit Card January
CAT Exam January
CAT Result January

 

Eligibility Criteria:

XAT
XAT

 

Nationality:

  • Indian citizens can apply for XAT
  • NRI & Foreign candidates can also apply.
  • Foreign Nationals can apply through the GMAT score.

 

Age limit:

There is no lower and upper age limit set for appearing XAT exam.

 

Educational Qualification:

  • The candidate must have a bachelor’s degree or its equivalent from a recognized University or equivalent can appear for XAT Exam.
  • Appearing and result awaited candidates are also eligible to appear for the exam.

 

The number of attempts:

There is no fixed number of attempts for the exam.

 

 

Exam Pattern of XAT Exam:

 

Feature Details
Exam Mode Computer Based Test (CBT)
Name of sections Verbal and Logical Ability

Decision Making

Quantitative Ability and Data Interpretation

Number of Questions 99
Total Marks 300
Exam Format MCQs
Exam Duration 180 minutes
Medium of Exam English
Marking Scheme +1 awarded for a correct answer

-0.25 deducted for an incorrect answer

Beyond 8 unanswered question, 0.10 mark deducted

No negative mark for GK Questions

 

Note: Visually impaired candidates will get an extra 25 minutes of time.

 

Section-wise Exam Pattern

 

Section Number of Questions (MCQ) Duration
Part -1
Verbal and Logical Ability 26 165 minutes (No sectional limit)
Decision Making 21
Quantitative Ability and Data Interpretation 28
Part-2
General Knowledge 25 15 minutes
Total (Part-1+Part-2) 100

 

Notable Alumni:

Some of the notable XLRI Alumni include:

  1. Abhijit Bhaduri author and Chief Learning Officer, Wipro
  2. Abhishek Singh, former Member of Parliament, Lok Sabha for Rajnandgaon
  3. Akash Khurana, actor.
  4. Ananth Vaidyanathan, actor and voice trainer.
  5. Krishnakumar Natarajan, chairman, Mindtree
  6. Leena Nair, global senior vice-president, Unilever.
  7. Rekha Menon, Chairman & Senior MD, Accenture
  8. Mohan Raman, television and film actor, management trainer.
  9. B Muthuraman, vice -chairman, Tata Steel.
  10. Naveen Jain, founder of income and Moon express.

 

 

Career Planning plays an important role in shaping your career, so is the planning to choose the best suitable B-School for yourself. You need to focus on various aspects before jumping into a final decision.

 

 

Career path analysis helps you in getting the best road map. Get your career assessment test by appearing for the free student profiling process. https://eduxact.edumilestones.com/

 

 

Study_Abroad
Study_Abroad

 

 

Click the link below and get an exhaustive career report and book for a free counseling session.  For Studying abroad in 15000+ across 20+ Countries visit the mentioned link.

 

 

Click: Start Study Abroad Profiling to get access to 15000+ Universities across 20+ Countries

 

 

Please share your valuable inputs regarding the article. Also, help me develop other information guides by giving your suggestions.

 

 

You can comment in the section below for sharing your thoughts.

 

 

Career Counselling
Career Counselling

 

 

 

 

 

 

 

 

 

Opportunities post Covid

How Covid has created Opportunities for Entrepreneurs.

Covid is one word the entire world is aware of. Covid has changed the landscape of the universe.

 

 

Covid has hugely impacted health, economy, lifestyle, and mindsets.

 

 

There was major loss of life, loss of job, loss in business, and the counts are countless. 

 

 

According to Albert Einstein, “in the middle of difficulty lies opportunity”. 

 

 

Covid has opened the door of opportunities for many entrepreneurs. 

 

 

I will go a little deep on “How Covid has created opportunities for Entrepreneurs” by sharing a small anecdote.

 

 

It all started in March 2020, one of my school friends used to take home tuition for the Class 11 & 12 students. He was doing pretty well and he was also the most liked teacher in his school. 

 

 

Because of Covid, his classes came to standstill. Later after a month or two, he started taking online classes. In the beginning, he faced some problems, but with experience and practice, he excelled in online training.

 

 

Today after 14 months, he is doing good and has now become an entrepreneur. 

 

 

This is one simple example, there are many other illustrations of how Covid has opened opportunities for entrepreneurs.

 

Meaning of Entrepreneur

 

 

 

According to Wikipedia: An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.  

 

 

Positive Impact Of Covid 

Impact of Covid
Impact of Covid

 

Covid has devastated the world but there are some positive impacts of the Covid. A few  of them are listed below:

 

 

 

  • Digital Transformation: The whole world is going through a digital revolution. Be it business, education, learning, entertainment, or any other. There is a digital transformation and it is now imperative to sustain in the market.

 

 

  • New Distanced Working: Adapting to the remote and work from home is a new normal now. Corporate, business and education are adapting to this new distance working environment.

 

 

  • Good Team Communication: There is better communication among the team because of the technology and its application. People are now getting more comfortable with the online platform. Even the confidence level is quite high when compared with the physical interactions.

 

 

  • Strong Family Bonding: With the remote and distant working culture, the family bond and well-being are also increasing. Now individuals have the capacity to spend more time with family and friends.

 

 

  • Better Collaboration: There is better collaboration between clients, customers, and colleagues because of the online working adaptation.

 

Opportunities For Entrepreneur

 

Opportunity post Covid
Opportunity post-Covid

 

Covid has opened many opportunities for entrepreneurs. Some of the opportunities are highlighted below :

 

 

 

Online Teaching or Elearning: Online teaching or e-learning is a booming sector now. There is a revolution in online teaching across the globe. You can start an online teaching business on the basis of your expertise. Edtech companies are one growing sector and a good opportunity for entrepreneurs.

 

 

 

Delivery Allied Services: Because of COVID people are afraid of moving out of their homes or visiting public places. This has boosted the demand for delivery services. If you are interested, you can start your own online delivery services like online food delivery, etc.

 

 

 

Remote Wellbeing and Fitness: With lockdown, this sector has faced turmoil. But online well-being has started growing. Remote fitness is gaining popularity and you can provide on-demand virtual fitness classes. 

 

 

 

Cyber Security Services: As businesses are going online, the hackers are targeting small, micro, and medium-sized businesses. This has increased the demand for cybersecurity. There is a need for robust solutions in cybersecurity and hence the cybersecurity services are one good opportunity for entrepreneurs.

 

 

 

E-commerce: The eCommerce sector was already accelerating, which was impacting the retail business. But the pandemic has massively blown the retail store. This has opened the doors of e-commerce in a big way. And the retailers are forced to opt for this option. This is one great opportunity for the entrepreneur.

 

 

 

Freelancer and Gig worker: The gig economy is expanding and with the world going digital the freelancing is also gaining a vast demand. There are various jobs for the freelancer and depending upon their skills they can take the freelancing project and earn huge rewards. The example of freelancing is the digital marketing, content writing, and copywriting.

 

 

 

Online Medical Consultation and Therapy: Covid has taught us a great lesson when it comes to health. If you are a doctor, counselor, therapist, nurse, health consultant, dietician, or psychologist, you can start your own online services. The health treatment has shifted from face-to-face to online sessions. This again is a great opportunity for entrepreneurs.

 

 

Virtual Assistant: Virtual assistants are in immense demand by entrepreneurs and online businesses. The business does not need to put their money in the office space and staff. The day-to-day activities like the chat, calendars, etc can be taken care of by the virtual assistant services. The scope for this job is increasing and this again is a good opportunity for the entrepreneur

 

 

 

Conclusions

 

 

 

The covid has taught a big lesson. It has taught us to value everything we are gifted with. And as mentioned earlier,” in the middle of difficulty lies the opportunity”.

 

 

 

This article may have given you some knowledge about the opportunity that Covid has created. You can delve deep into each of these segments and come up with many more other opportunities. 

 

 

 

Let me know which options clicked you and what is boiling in your mind. You can reach me with your ideas by writing in the comments section below.

 

Career Counselling
Career Counselling

 

 

 

 

 

 

 

 

How to become Author

How to become an Author : A Simple Guide To Writing Journey

Everyone is not a book lover but you must have read some of the fiction, non-fiction books, and novels.

 

 

I belong to this category.

 

 

I have read a few books written by some of the best authors but never thought of becoming an author.

 

 

But, there was a paradigm shift in my mind, when I read a very interesting book written by one of my childhood friends. 

 

 

She was never a very good writer, nor did she aspire to become an author. 

 

 

I had this curiosity to know how she could achieve this milestone.

 

 

And her writing story motivated me to write, and my love for my writing kept increasing as days passed. 

 

 

Now I have decided to write my own book. The name of my first upcoming book is “ You Can Write” with the subtitle of Connecting  Thoughts With Words. 

 

 

This book will be mainly for those who want to write and excel in this domain. As the world has gone digital, this resource will cover the aspects of content writing, content marketing, etc.

 

 

In a way, it will guide you on how to become an Author.

You Can Write
Book Cover- You Can Write

 

 

 

Many of you out there have tonnes of questions, and I will answer all those as you continue reading.

 

 

I am writing this article “How to become an author: A simple guide to writing journey” to help you to take a kick start.

 

 

Who is an Author?

 

 

According to Wikipedia: An author is a person who writes books, stories, poems, or other written work. Sometimes, a person who creates something that is not prose is called an author. Someone who writes music may be called the author of that piece of music, though we would usually call that person a composer.

 

 

So now the question is how to become an Author. Before diving deep into how to start your writing journey, publish, launch and become an author.

 

 

You don’t need any qualifications to become an author. There are no eligibility criteria to start a book writing. Anyone can start writing a book to become an author. Let me clarify some of the myths which are fully housed in our brain.

 

The Myth About Becoming Author

 

 

Myth 1:

You need to be an expert in writing.

 

Fact 1: 

You don’t have to be an expert in writing. You need the experience. You can become an expert by positioning yourself through your writing.

 

 

Myth 2:

Need a lot of time to write a book.

 

Fact 2:

You do not need lots of time to write one. You just have to give 20-30 minutes per day. A book with 100-150 pages is fine to get published.

 

 

Myth 3:

 

You have to be qualified with great skills to become an author

Fact 3:

 

You just need your ideas and experience to write. There are ample tools to help you with grammar, spellings, etc.

 

 

Myth 4:

 

I am not famous, why will anyone read my book?

 

Fact 4:

 

Your book is your marketing tool. You don’t write books when you are famous. You write a book to become famous.

 

Myth 5:

 

Publishing a book is very expensive.

Fact 5:

 

It will not be so costly. Publishing and marketing your book will be very much in your capacity. Self-publishing is very easy in today’s age, plus there are various other services to support you with this.

 

Myth 6:

 

Book writing will make a lot of money

Fact 6:

 

You will not make money by selling books. Your book will change the perception of how people will see you. Your book will build a brand around you, and then income will start flowing.

 

 

Benefits An Author Can Give You.

 

Book Writing

 

 

There are numerous benefits of publishing a book. The list is mentioned below :

 

 

  • Personal Branding
  • Authority
  • Become a speaker
  • Get better job
  • Influence others
  • Impact others
  • Panel discussions
  • Radio, TV, Podcast interview.
  • Write newspaper column
  • Tell your story
  • Taken seriously
  • Multiple income sources.

 

I have started writing my book and I am enjoying every bit of it.

 

 

One thing which is very important to keep in mind while writing is, what type of book you are going to write. 

 

 

Always keep in mind Context is very very important than content.

 

 

From the outcome perspective, there are mainly three types of books.

 

Credibility 

 

This will increase and create your visibility. It will also improve your positioning and build your authority and brand perception.

 

Connections

 

This will work like a lead magnet, which will open the doors for many opportunities. It will create relationships and business networking.

 

Content

 

This requires some extensive research and deep insights. A content-based book is favorable for someone who is already a brand and this piece will bring more fame  

 

 

I am writing a book, which falls in the category of connections. The following aspects are very important in book writing.

 

 

Your Primary Objective: What is the objective and what will your book do?

 

Your Expertise: This will mainly highlight the key elements of my skills, talent, experience, knowledge, and quality.

 

Your Target Market: Who is your audience or reader?

 

Needs & Problems: What is the kind of need of your readers and what kind of solutions are you providing to their problems?

 

 

 

The Planning process of Your Content

 

 

This is the most crucial step in the whole process. It can become very challenging to write the content of the book. Follow the simple steps to accomplish the journey. 

 

I am following the same steps for my book “ You Can Write”. And these steps remain the same for the writer.

 

  1. Topic Dump: First and foremost do not think a lot about organizing the topic at this stage. Just do a topic dump with as many as possible around the content of your book.
  2. Organize: The second step is to select 15 topics and organize them into broad topics. These will be the 15 chapters of your book.
  3. Sub-topics: Under each topic, come up with 10-15 sub-topics for each chapter. The number can be more or less depending upon the breadth and depth of the topic.
  4. Questions: Come up with 4-5 questions for each sub-topics. You can get the questions from different websites like Quora, Google Q&A, and other related forums. Put all the questions on the sheet.

 

 

 

Now that you are ready with a list of questions, start writing to answer those questions. 

 

For example, one of the chapters in my book would be content writing. The sub-topic could be keyword research. One of the questions in the sub-topic could be: Which is the best tool for keyword research and why?

 

 

 

Make sure you write around 150-200 words for each of these questions with your knowledge and experience. You can do a lot of research while answering the questions.

 

 

This is the best way to start to write a book. These simple systems will start giving shape to your book and you can finish the process within the time frame.

 

 

Book Author

Publishing Process:

 

The publishing process starts with the designing of your book cover. Book cover designing is very important and the following elements can be kept in mind while doing so.

 

  • Book Title
  • Book Subtitle
  • Book Cover
  • Book Endorsements
  • Book Back Cover

 

 

The book is mostly judged by its cover, so the ingredients of the cover are very cardinal. This can be done by keeping the following in mind

 

  1. Eye-catchy graphics and design 
  • Use humor, or ask a question or promise
  • Author picture (Not mandatory)
  • Appropriate reader colors
  • Endorsements from the influencer or famous personality.

 

  1. Layout,  Editing, Formatting & Proofread

 

You need to finalize the dimension of the book. I have decided and finalized that I will come up with a book with 5 x 8 inches (Width x Height).

 

This is the most common and widely used dimension offered by different print-on-demand publications.

 

If you are using lots of images, graphs, charts, tables, etc editing, and formatting will be needed. This can either be done by you or you can get it done by some experts.

 

Proofread is the last part of this section, which is of paramount importance. There are many freelancers providing their services in this proofreading. You can get this done by them or anyone else.

 

  1. ISBN Number & Barcode 

 

ISBN (International Standard Book Number) is very important for publishing a book. The International Standard Book Number is a unique numeric commercial book identifier.

 

An ISBN helps in identifying the title, edition, and format of products used by publishers, bookstores, libraries, etc. This is also important for inventory control, ordering, and sales reporting.

 

This unique number increases the chances of your book getting found. A Barcode is not the same as ISBN. The barcode is the graphical and visual representation used during the inventory or sales transaction process.

 

The barcode is found at the back of the book and is derived from an ISBN. You need ISBN and pricing information to get the barcode.

 

 

  1. Printing of Book

 

There are many printing services available that will print your book on-demand. The most common and standard size for printing is 5 x 8 inches.

 

There are two options, you can print with a paperback edition or a hardbound edition. Hardbound is more costly compared to paperback. 

Names of Self-publishing Houses

 

There are no specific submission guidelines. Mostly these houses encourage direct talks and therefore can be reached quite easily.

 

Find the names of some of the self-publishing houses in India

 

  • Notion Press:
  • Quignog Publishers.
  • Evincepub Publishing.
  • Blue Hill Publishing.
  • Bluerose Publishers.
  • Buuks.
  • 24by7 Publishers.
  • Pothi.

 

Names of Some of the International Self-publishing Houses.

 

 

  • Kindle Direct Publishing.
  • Barnes & Noble Press.
  • Kobo.
  • Apple Books.
  • Self-Publishing School.
  • Reedsy.
  • Lulu.
  • IngramSpark.

 

Marketing Your Book

 

Your book is your marketing material and tools and you have to market it on your own if you do not have funds.

 

Make the strategies and the plan to excel in this process. 

 

Listed below are some of the ways where you can start the marketing campaign :

 

  • Social Media Marketing
  • Blogging
  • Email Marketing
  • Guest Post 
  • Join the groups in various platform
  • Podcast and Podiobooks
  • Reviews 
  • Paid Ads

 

 

Conclusion

 

I think you have got some good ideas about book writing, what type of book to write, how to write and how to publish and market it.

 

A book project is a big achievement in itself. This requires ample physical, emotional, and mental congruence.

 

Discipline, dedication, and consistency play a vital role in this journey. 

 

I am writing every day for my book “You Can Write” and will very soon announce my book launch.

 

I have shared all the information that you would need to start the journey. You just have to come out of your comfort zone to see a miracle happen.

 

If this article has inspired you to write a book and you publish it, please share your takeaways in the comments sections below.

 

 

 

Marketing

Why Changing Landscape of Marketing is the Secret Ingredient ?

This article is about my understanding of why Changing Landscape of Marketing is the Secret Ingredient?

 

 

This will give an insight into the fundamental laws and the new-age technology of marketing.

 

 

This article will be helpful for students, professionals, entrepreneurs, businesses, etc. It can also provide value to someone who is willing to scale their business through digital marketing. 

 

 

To dive deep into this topic let’s first understand the meaning.

 

 

Philips Kotler has defined marketing as “the science and arts of exploring, creating and delivering value to satisfy the needs of a target market at a profit”.

 

 

The changing pace from ancient time to the digital age is so rapid that the capacity of the change now becomes a competitive advantage.

 

 

There is constant change and evolution in marketing and the same is depicted in the infographic.

 

Evolution of Marketing
Evolution of Marketing

 

 

This article will focus on  the below-highlighted topics :

 

  • The Fundamentals Of Marketing.
  • Digital Marketing vs. Traditional marketing.
  • CATT Marketing Funnel.
  • Integrated Digital Marketing.
  • Personal Branding – MassTrust Blueprint.

 

 

The Fundamentals of Marketing

 

The basic fundamentals of marketing are about science and not about creativity or innovation.

 

 

Understanding the needs and wants of the customer is the first and foremost thing any marketer should do.

 

 

The products and services are developed only after knowing the requirements of the customers.

 

 

This clearly states that Marketing starts before the creation of the products. 

 

 

Marketing is all about sending the right message to the right customers at the right time. It is not just about selling but maintaining the relationship with the existing customers and keeping them happy so that they become lifetime customers.

 

 

“The aim of marketing is to make selling superfluous.” – Peter Drucker.

 

 

Marketing is a game of perceptions where good and valuable products sell themselves. This focuses to make the selling natural by understanding the customer and market very well.

 

“Communication must be HOT: honest, open, and two-way.”-Dan Oswald.

 

 

Communication

 

Communication
Communication

 

 

Good marketing is all about good communication and therefore the importance of communication is very significant. Often people confuse the term Communication and consider it to be a very sophisticated and hi-end fancy thing.

 

 

In layman’s language, it is the simple act of transferring information from one place, person, or group to another.

 

 

Digital Marketing vs. Traditional Marketing.

 

2020 is an era of technology with a very fast-changing world. Everything around the globe is changing and the same is the case with marketing.

 

 

The digital world is mushrooming in almost all sectors. But the basic fundamentals of marketing remain the same.

 

Tradition Vs Digital
Tradition Vs Digital

 

The difference between traditional and digital is the medium through which the audience receives the message.

 

 

Traditional marketing includes Print media  (like newspaper and magazine), Broadcast media (like TV and radio ads), Direct Mail, and Telemarketing while Digital Marketing uses Websites, Social networking sites, Content Marketing, Video marketing, etc.

 

Traditional is a closed system with very less transparency while digital is an open system with a lot of transparency. The reach and accessibility of traditional are very limited while digital has a global reach with diverse accessibility.

 

 

Traditional is very expensive with less return on investment and is not measurable while Digital is less expensive with a high return on investment and can be measured.

 

 

CATT Marketing Funnel and Framework

The marketing funnel is the journey of your customer/clients with you.

 

 

This is a journey when someone discovers your business all the way to purchasing your products. This funnel helps in driving greater sales, strong brand awareness, and more loyalty.

 

 

CATT
CATT

 

The formula is  Wealth = n^CATT

 

n stands for Niche

C stands for Content

A stands for Attention

T stands for Trust

T stands for Transaction

 

 

The success and wealth depend upon the niche you have selected. The formula represents “n” power CATT,  bcoz the effectiveness of CATT will determine the amount of wealth you make.

 

 

Therefore the niche plays a pivotal role and hence the niche selection should be done properly. Niche selection is done mainly by keeping 3 things in mind that is talent, passion, and market. 

 

 

CONTENT: Content is the king. Make Content that provides value and helps in drawing attention from your selected niche. Good content can be in any form like blog posts, ebooks, videos, articles, etc.

 

 

ATTENTION: Once the content is created, your next step is to draw the attention or drive the traffic to your content using SEO, Search Media, Paid Ads, Referrals, and so forth.

 

 

TRUST: After creating good content and driving enough traffic to your content. The next most important step is to develop the trust of the traffic.

 

 

Over the period of time, this trust is going to play a very important role.  The trust can be built with your audiences with the help of automation, tripwires, and retargeting.

 

TRANSACTION: The last and ultimate goal is to convert your lead into customers by transacting with them. This CATT funnel and framework is so effective that if it is done properly that it generates natural sales.

 

 

The Integrated Digital Marketing

 

Integrated Digital Marketing is the integration of various marketing strategies and tools for an effective approach for your business. The main reason for implementing integrated functions is to have a huge impact and create a more influential online presence rather than having an individual impact.

 

 

Integrated Marketing
Integrated Marketing

 

Some of the digital components are mentioned below:

 

Search Engine Optimization (SEO) is a process or technique of increasing the quality and quantity of traffic to a website through organic search engine results. SEO mainly targets unpaid traffic instead of paid traffic.

 

 

Search Engine Marketing (SEM) is one of the effective ways to promote and grow your business.

 

 

Social Media Optimization (SOM ) is the use of social media to manage and grow a business. It can be used to increase the awareness of the products and services. 

 

 

Email Marketing is the process of sending a commercial message to a group of people using email.

 

 

Content Marketing is the process of planning, creating, distributing, and sharing content to reach your target customers.

 

 

Personal Branding -MassTrust Blueprint

 

Personal Branding is the act of marketing people, products, and their business as a brand. How to brand yourself is personal branding. Personal branding is the blend of the personality, skills, and experience that your followers want to see.  

 

“The best known will always beat the best”.

 

If you are an expert at something and if the world does not know about you, then it’s of no use. It is not enough to be good at anything,  people should know that you are good at something. So portraying yourself is very important and that is where personal branding is very important.

 

 

Evolution of Personal Brand: The journey of a Personal brand starts with learning and ends up with Startup.

 

 

Mass Trust
Mass Trust

 

 

LearnYou should learn a new skill or you can hone the existing skills with the help of concepts, facts, and procedures. 

 

 

Work After learning you need to work on the new skill and start taking action on it. This can be done by starting working and implementing the concept for getting a better understanding. You can take up a full-time job, a part-time job, freelance, or can start your own work.

 

 

Blog- Start writing about whatever you have learned and experienced. It can be in any form like Blogspot, articles, etc. This helps in developing your personal brand.

 

 

Consult– Once you are done with the work and blogging start consulting people. You can do one to one or one to many consultations. This is a better approach when compared to freelancing or working for them.

 

 

Mentor-You can start mentoring only after you have gone through the above-mentioned four stages.  You need to learn first, then work on it by implementing it in the real world, then write about it and then consult, and then only you can mentor somebody. Mentoring helps you to scale your understanding to a new level.

 

 

Start up-Finally you can go for a start-up. You can do this by the kind of understanding you have developed while going through this journey of developing your own personal brand.

 

 

This is how the evolution of the personal brand works and the framework which is developed for this is named as  MASSTRUST blueprint. 

 

 

In this article, you have learned about the fundamentals of laws in tandem with their communication. Insight of funnel along with the integrated digital strategy was also discussed. 

 

 

This write-up is a part of the Digital Deepak Internship Program and I consider this program as one of the best. This is the kind of internship which follows a pedagogy which is learning by doing where you are forced to take action. 

 

 

If you are also willing to be a part of this golden opportunity, you can click the link below and apply for the Internship program. 

 

 

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Courses
Courses

 

 

 

 

 

 

 

 

artificial-intelligence

Top 5 Hottest Courses Across the Globes

There are various courses available in the market for a bright and successful career.

 

 

Selecting the best course out of many is a tough task.

 

 

Proper research and insight are much-needed work before jumping and pursuing any course.

 

 

Courses leading to its subsequent career are very important. It is the individual’s choice and inclination that plays a vital role to fix it.

 

 

Here are the top 5 hottest jobs across the globe for a successful and lucrative career path. Find out the details highlighted below:

 

 

1. Artificial Intelligence

artificial-intelligence-
artificial-intelligence-

 

Artificial intelligence (AI) is the ability of a computer or a robot controlled by a computer to do tasks that are usually done by humans because they require human intelligence and discernment.

 

 

Life with technology is almost impossible. Technology is ruling the world.

 

 

It is estimated that the AI market will be a major player in this field. AI is growing at a rate of 43%.

 

 

This is the reason why the demand and scope of AI professionals have increased manifold.

 

 

Day to day examples of Artificial Intelligence

Artificial Intelligence is commonly used in day-to-day activities, but you may not be aware of this. Below mentioned are the example of the daily work where the concept of artificial intelligence is used.

 

  1. E-Payments
  2. Digital Assistants
  3. Chatbots
  4. Google Maps
  5. Face Detection
  6. Face Recognition

 

Who is eligible for taking up Artificial Intelligence courses and jobs? 

 

  • Candidates with a sound knowledge of coding languages such as Python, Natural Language Processing, and Machine learning algorithms will be preferred.
  • Candidates who have completed -BTech Artificial Intelligence, BTech in Computer Science- Artificial Intelligence & Machine Learning, MTech in Artificial Intelligence are fully eligible to continue with the course of  Artificial Intelligence. 
  • Candidates with problem-solving acumen can go for this course.
  • Candidates with a good hold in mathematics must definitely go for this course.

 

Job Role after completing this course 

There are various jobs available in different companies across the globe after completing this course. Some of the most sought are mentioned below :

 

  • Data Analyst
  • Big Data Analyst
  • Data Engineer
  • Machine Learning Engineer

 

Top Recruiters looking for Artificial Intelligence Profile

Listed below are the name of the few recruiters who take individuals with artificial intelligence knowledge and degrees. There are various other companies that are interested in hiring professionals with this background and courses.

 

  1. Google
  2. American Express
  3. Amazon
  4. Myntra
  5. Flipkart
  6. Adobe
  7. Genpact
  8. Mobikwik

 

2. Machine learning

 

machine-learning
machine-learning

 

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being clearly programmed.

 

Machine learning focuses on computer program development that can access data and use it to learn on their own.

 

Machine learning is a modern-day innovation that helps in many professionals and industrial processes as well as in daily activities.

 

MI helps in using the statistical tools and techniques to make intelligent computer systems to learn from the database available. Machine learning is artificial intelligence but Artificial intelligence is not Machine learning.

 

Machine learning is a subset of Artificial Learning (AI).

 

 

Day to day examples of Machine Learning

Machine Learning is commonly used in day-to-day activities, but you may not be aware of this. Below mentioned are the example of the daily work where the concept of Machine Learning is used.

 

  1. Medical diagnosis.
  2. Image and face recognition
  3. Speech recognition
  4. Self-driving cars
  5. Virtual assistant- Siri, Alexa.

 

Who is eligible for taking up Machine Learning courses and jobs? 

 

Machine learning is a hot course with lots of scopes and opportunities. Therefore this course can be taken seriously for making a career.

 

There is no fixed qualification to pursue this course. But, one must possess knowledge of basic computer technology and a good understanding with a degree in mathematics can take up this course.

 

  • Candidates should have a basic knowledge of  Multivariate Calculus, Linear Algebra, Python, and Statistics.
  • Candidates should have a basic knowledge of Machine Learning, such as the terminologies of machine learning and machine learning types.
  • Candidates should have a strong command of working on data collection,  data cleaning, data integration, and data pre-processing. 

Job Role after completing this course 

 

There are various jobs available in different companies across the globe after completing this course. Some of the most sought are mentioned below :

 

  • Machine Learning Engineer
  • Software Engineer
  • Data Scientist
  • Data Analyst
  • Data Architect
  • Software Developer
  • Research Scientist
  • Data Science Manager

 

Top Recruiters looking for Machine Learning Profile

Listed below are the name of the few recruiters who take individuals with machine learning knowledge and degrees. There are various other companies that are interested in hiring professionals with this background and courses.

 

  1. Google
  2. Amazon
  3. Adobe
  4. Uber
  5. Facebook
  6. Apple
  7. Microsoft

3. BIG DATA

 

Big Data
Big Data

 

Big Data is an extremely large set of data- both structured and unstructured that a business is overloaded with on a day-to-day basis.

 

 

Big data is data with a very large size and is very complex that traditional data management tools cannot store it or process it efficiently.

 

 

Big data is a database with a huge size.

 

 

Big Data is used to analyze and systematically extract information from too large and complex data.

 

 

Day to day examples of Big Data

Big Data is commonly used in day-to-day activities, but you may not be aware of this. Below mentioned are the example of the daily work where the concept of big data is used.

 

  1. Facebook user profile
  2. Google search index
  3. Stock Exchanges
  4. Online shopping

Who is eligible for taking up Big Data courses and jobs? 

 

The world is full of organized, unorganized, structured, semi-structured, and unstructured data. The true meaning of these data can be only made through various analyses etc.

 

 

Therefore, the demand for professionals who can understand this big data is increasing exponentially. This is a booming sector with lots of scope and opportunities.

 

 

There is no hard and fast rule to be eligible to continue with the course of a big data professional. However, a fair understanding of mathematics, statistics, programming, and domain knowledge is needed to excel in this career. Also, a basic understanding of R/Python/Matlab/SAS programming will be very helpful. 

 

 

Job Role after completing this course 

There are various jobs available in different companies across the globe after completing this course. Some of the most sought are mentioned below :

 

  • Big Data Analyst
  • Big Data Architect
  • Big Data Engineer
  • Data Developer
  • Data Scientist

 

 

Top Recruiters looking for Big Data Profile

Listed below are the name of the few recruiters who take individuals with big data knowledge and degrees. There are various other companies that are interested in hiring professionals with this background and courses.

 

  1. Amazon
  2. Flipkart
  3. IBM
  4. Walmart
  5. Linkedin
  6. Deloitte

 

 

4. Data Science

Data Science
Data Science

 

Data science is a multi- interdisciplinary subject or field which encompasses the processes and systems to extract knowledge or insights from data. The data can be in various forms, either structured or unstructured, to be evaluated with the use of mathematics, statistics, and computer science.

 

 

The main objective of data science is to take the information from the data to evaluate and use in making strategy, decision making, product development, and many more.

 

 

Day to examples of Data Science

Data Science is commonly used in day-to-day activities, but you may not be aware of this. Below mentioned are the example of the daily work where the concept of data science is used.

 

  1. Gaming
  2. Face recognition
  3. Speech recognition
  4. Online shopping
  5. Internet searches
  6. Ecommerce

 

Who is eligible for taking up Data Science courses and jobs? 

 

This sector is booming and will continue to grow in the near future. This has huge market potential as per the several surveys conducted across the globe.

 

A newcomer or a professional from a different profile like Marketing, IT, Engineering can make a career in this.

 

  • Candidates should have a fair knowledge of Mathematics, Computer Science, and Statistics is needed. 
  • Candidates should have a fair knowledge of data visualization like the access, retrieve, and presentation of the data.
  • Candidates should have a fair knowledge of data analysis and hypothesis testing will be an added value.
  • Candidates should have a fair knowledge of the languages like Java, Python, etc.

 

Job Role after completing this course 

There are various jobs available in different companies across the globe after completing this course. Some of the most sought are mentioned below :

 

  • Big Data Engineer
  • Machine Learning Engineer
  • Data Engineer/Data Architect
  • Data Scientist
  • Data Analysts
  • Business Analysts

 

Top Recruiters looking for Data Science Profile

Listed below are the name of the few recruiters who take individuals with data science knowledge and degrees. There are various other companies that are interested in hiring professionals with this background and courses.

 

  1. Amazon
  2. Citrix
  3. LinkedIn
  4. IBM
  5. Walmart Labs
  6. Myntra
  7. Sigmoid
  8. Flipkart
  9. Couture

 

5. Blockchain

 

Blockchain
Blockchain

 

Blockchain is a system of recording information or database in a way that makes it difficult or impossible to change, hack, or cheat the system. It is a database full of information that is stored electronically in systems.

 

 

Blockchain may look very complicated and complex, but the core concept of blockchain is quite simple and easy to understand.

 

 

Blockchain is a type of Distributed Ledger Technology (DLT) with a cryptographic signature called a Hash.

 

 

Day to day examples of Blockchain

Blockchain is commonly used in day-to-day activities, but you may not be aware of this. Below mentioned are the example of the daily work where the concept of blockchain is used.

 

  1. Cryptocurrency
  2. Voting machine
  3. Storing public data
  4. E-Commerce business

 

Who is eligible for taking up Blockchain courses and jobs

 

Blockchain technology is one of the fastest-growing industries worldwide with incredible scope. Blockchain is the best technology that many industries will be using and implementing in the future.

 

There are no hard and fast set criteria for pursuing this course.

 

  • Candidates should have a basic knowledge of information technology, data security, and computer science. An understanding of distributed systems, networking, cryptography, and data structures would be a plus.
  • Candidates should have basic fundamental skills and knowledge in the technical field.
  • Candidates should have a basic understanding of Blockchain Security.
  • Candidates should have a basic knowledge of blockchain platforms.
  • Candidates should have a basic knowledge of Distributed Ledger expertise.

 

Job Role after completing this course 

 

There are various jobs available in different companies across the globe after completing this course. Some of the most sought are mentioned below :

 

  • Software Engineer
  • Product Manager
  • Risk Analyst
  • Business Analyst
  • Tech Architect
  • Crypto Manager
  • Blockchain Project Manager.
  • Blockchain Quality Engineer.
  • Blockchain Developer

 

Top Recruiters looking for Blockchain Profile

Listed below are the name of the few recruiters who take individuals with blockchain knowledge and degrees. There are various other companies that are interested in hiring professionals with this background and courses.

 

  1. TCS
  2. HCL
  3. IBM
  4. Visa
  5. Microsoft
  6. Deloitte
  7. Amazon
  8. Ernst & Young.

 

 

There are many courses available, but the one which is most suitable for you is of utmost importance. It is always advisable to do proper career research before selecting any course or job.

 

 

This is the shaping stone of your career, which will stay with you for a long period of time.

 

 

So take a wise decision before opting for the one.

 

 

How did you like the article, please share your choice of course in the comments section below?